Amrita Singh

LOOKBOOKS

With over 2,000 SKUs of product over 5 "collections" with minimal website organization, the company needed to break down the products into manageable stories that conveyed the relevance of each collection to the brand. Collection launches were seasonally timed and vastly improved the user experience, sales per item, and wholesaler navigation. This also greatly helped publicity, placement with stylists and the media, and much more. The designer is now obsessed with lookbooks and finds new opportunities to request more.

Jaipur Collection launched March 2015	Pearls of Wisdom Collection launched April 2015	Rose Garden Collection launched June 2015
Screen Shot 2015-08-15 at 5.34.42 PM.png	NoHo Collection launched July 2015	Fall Trend Guide launched pre-fall 2015
Mixed Metals Collection launched August 2014	Victorian Collection launched October 2015	Resort Collection launched November 2015

PRODUCT+MODELS

There are never enough media assets every season to properly display the influx of new designs every few months, whether it's fully directing the photoshoot from product selection, lighting, timing, themes, locations and props to taking the photographs myself, creating images that are usable across all media is a critical portion of my position.

HOME+PRODUCT VIGNETTES

When models are not available, creating images that reflect the usage of Amrita Singh home goods, accessories, and other products are critical for increasing sales and awareness. Fully directing the photoshoot from product selection, lighting, timing, themes, locations and props, creating images (either with transposition or photography) is important to the business development and increase of sales in these categories.