Amrita Singh
LOOKBOOKS
With over 2,000 SKUs of product over 5 "collections" with minimal website organization, the company needed to break down the products into manageable stories that conveyed the relevance of each collection to the brand. Collection launches were seasonally timed and vastly improved the user experience, sales per item, and wholesaler navigation. This also greatly helped publicity, placement with stylists and the media, and much more. The designer is now obsessed with lookbooks and finds new opportunities to request more.
PRODUCT+MODELS
There are never enough media assets every season to properly display the influx of new designs every few months, whether it's fully directing the photoshoot from product selection, lighting, timing, themes, locations and props to taking the photographs myself, creating images that are usable across all media is a critical portion of my position.
HOME+PRODUCT VIGNETTES
When models are not available, creating images that reflect the usage of Amrita Singh home goods, accessories, and other products are critical for increasing sales and awareness. Fully directing the photoshoot from product selection, lighting, timing, themes, locations and props, creating images (either with transposition or photography) is important to the business development and increase of sales in these categories.