Scalable, optimized design is critical in the evolving mobile age.  Gone are the days of FLASH, loading times, and general patience for clunky UX.  If your customer cannot find what they are looking for in 3 moves or less, the design needs to be reconsidered, STAT. That's where my training in consumer psychology, and experience with CTA design and optimized UX come into play.  

 

Whether a company can sell their product online or just convey information, the digital experience is usually the first stop.  By working with developers for smooth experiences both on the front and the back ends, the site's SEO (and in turn, SEM), the visitor's experience, and overall brand perception are maintained and elevated.