Developing a visual identity that can carry across all media is critical in brand development.

For each new branding project - either commissioned unique brand, or designated sub-brand -  delivering a design that would convey the product/project's goals in a refined, playful or concrete manner is important.  Equally important is designing a brand that can carry that message over into all elements of communication.  In addition to the visual samples of brand identity design below, I also work with copywriting teams to set a unique tone and lexicon for the brand, and a custom roll-out strategy for the brand's target audience.