With the continuous evolution of content platforms, it has been a critical part of my role to be knowledgeable about the audiences using each platform, the media relevant to it, and the strategic praticality of each brand adopting it into the marketing mix.  

 

Once the evaluation is complete, then it's on to strategic adoption, execution of launch and continuous content creation that is at once unique to the platform, consistent with the brand's image, and maximizes the media assets already available.

 

Whether it's a full scale branded social strategy, sponsored and featured blogs, or sweepstakes, the content needs to fit the audience and the media.